focus group discussion

 Current Market Research 2018


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A focus group is a group discussion that is usually made of of 6-8 people and runs for approximately one and a half hours. The discussions are lead by a skilled moderator.Everyone gets their say, and it can be lively and interesting whatever the subject matter although people generally really enjoy the music research because you sit and listen to tracks that will go on a new album and give your opinions on what should and shouldn’t go on it. They are normally held in a house in Old Harlow or can sometimes be held in a local hotel.  Read more here……

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